This week’s concept shot comes out of the studio. In doing some research on contemporary advertising campaigns I came across 5 Gum by Wrigley. I wanted to make a photograph that would fit in with their current work. The advertisements contain a few common aesthetics; a clean, vibrant combination of photography and digital illustration. While I wasn't initially confident with the assigned topic of candy, I think it forced me to research an unfamiliar subject and push my creative boundaries.
Geoff Ridenour
You're such a bad ass Jeff.
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